The Audience Initiative Award

This award will be made to a project or initiative that has engaged new audiences with heritage, and/or attracted visitors to your museum or heritage organisation. The audience does not have to be big on numbers, but your initiative must have long term aims to retain the audience.

For example, this might include; a community project, exhibition, partnership project, or a volunteering initiative that encourages new and different volunteers.

The award will recognise innovative approaches to broadening the appeal of heritage and widening access for all.

The activity must be a new area of work for your organisation, and have started within the last year.

Separate awards will be made to both larger and small organisations.

Download an Audience Initiative Award application form here.

Send completed application forms to by 5pm on Friday 14 December 2018.