The Audience Initiative Award

This award will be made to a project or initiative that has engaged new audiences with heritage, and attracted them to your museum or heritage organisation. The audience does not have to be big on numbers, but your initiative must have long term aims to retain the audience.

For example, this might include; a community project, exhibition, partnership project, or a volunteering imitative that encourages new and different volunteers.

The award will recognise innovative approaches to broadening the appeal of heritage and widening access for all.

The activity must be a new area of work for your organisation, and have started after 1 January 2016.

Separate Audience Initiative Awards will be made to both larger and small organisations.

Museum / Heritage organisation*

Contact name*

(name of contact person for the organisation)

Contact’s position in the organisation*

(e.g. trustee / curator / steward / secretary etc.)

Contact phone number*

Contact email address*

Is your organisation volunteer run?

If not, please answer additional question below.

Please confirm that your organisation has less than 2 full time equivalent members of staff

Title of your audience project/initiative

Description of your project/initiative

Please describe the project/initiative using questions 1-4. Please remember to include relevant background information so short-listers can judge the impact of your project.

What did you do?*

(no more than 150 words)

Who was the target audience for this project?*

(no more than 150 words)

Why was this project important?*

(no more than 150 words)

How did this project make a difference?*

(no more than 150 words)

Accept Terms & Conditions

Please confirm you accept our terms and conditions for entering the awards

Items with an * are compulsory
On entries where a specific word count is stated, anything submitted over after the stated amount will not be considered by the judges.

If you require an offline application form,
click here do download a Word version.