Planning to Use Digital
Digital Strategy and Engagement Plan
A Digital Strategy sets out how an organisation will use digital technologies and channels to engage with audiences, share their collections, and potentially open up new sources of income. This can either be a separate document or can be woven into an organisation’s existing Strategic or Forward Plan. The below links provide tips and tools to help you develop your museum’s digital strategy and engagement plan.
Online Resources:
- ‘Digital Strategies in Practice – ideas for small museums’, film by TopBox Media
- Digital Benchmarking Tool
http://www.collectionstrust.org.uk/item/1608-digital-benchmarks-for-the-culture-sector
- Developing your Digital Strategy
http://www.collectionstrust.org.uk/collections-link/going-digital/digital-strategy
- Digital Plan Tips
- Digital Strategy Framework
- Digital Engagement Framework Workbook
- From Strategy to Reality: Managing your Digital Engagement
- Digital Strategy template
- Context Audit template
http://www.swfed.org.uk/resource/digital-strategy-activity/
Planning to Use Digital
- Digital Strategy Worksheet 1: What are you doing already?
http://www.thirty8.co.uk/resource/digital-strategy-worksheet-1-what-are-you-doing-already/
- Digital Strategy Worksheet 2: Organisational assets
http://www.thirty8.co.uk/resource/digital-strategy-worksheet-2-organisational-assets/
- Digital Strategy Worksheet 3: SWOT
http://www.thirty8.co.uk/resource/digital-strategy-worksheet-3-swot/
- Digital Strategy Worksheet 4: Organisational vision
http://www.thirty8.co.uk/resource/digital-strategy-worksheet-4-organisational-vision/
- Digital Strategy Worksheet 5: What is success?
http://www.thirty8.co.uk/resource/digital-strategy-worksheet-5-what-is-success/
- Digital Strategy Worksheet 6: Digital vision
http://www.thirty8.co.uk/resource/digital-strategy-worksheet-6-digital-vision/
- Digital Strategy Worksheet 7: Your users
http://www.thirty8.co.uk/resource/digital-strategy-worksheet-7-your-users/
- Digital Strategy Worksheet 8: Your content
http://www.thirty8.co.uk/resource/digital-strategy-worksheet-8-your-content/
- Digital Strategy Worksheet 9: Goals
http://www.thirty8.co.uk/resource/digital-strategy-worksheet-9-goals/
- Digital Strategy Worksheet 10: Operational plan
http://www.thirty8.co.uk/resource/digital-strategy-worksheet-10-operational-plan/
- Digital Strategy Worksheet 11: Web / editorial groups
http://www.thirty8.co.uk/resource/digital-strategy-worksheet-11-web-editorial-groups/
- Digital Strategy Worksheet 12: Risks
http://www.thirty8.co.uk/resource/digital-strategy-worksheet-12-risks/
- Digital Strategy Example
http://www.thirty8.co.uk/resource/digital-strategy-example/


