Planning to Use Digital

Digital Strategy and Engagement Plan

A Digital Strategy sets out how an organisation will use digital technologies and channels to engage with audiences, share their collections, and potentially open up new sources of income. This can either be a separate document or can be woven into an organisation’s existing Strategic or Forward Plan. The below links provide tips and tools to help you develop your museum’s digital strategy and engagement plan.

 

Online Resources:

  • ‘Digital Strategies in Practice – ideas for small museums’, film by TopBox Media

https://vimeo.com/89691529

  • Digital Benchmarking Tool

http://www.collectionstrust.org.uk/item/1608-digital-benchmarks-for-the-culture-sector

  • Developing your Digital Strategy

http://www.collectionstrust.org.uk/collections-link/going-digital/digital-strategy

  • Digital Plan Tips
  • Digital Strategy Framework
  • Digital Engagement Framework Workbook
  • From Strategy to Reality: Managing your Digital Engagement
  • Digital Strategy template
  • Context Audit template

http://www.swfed.org.uk/resource/digital-strategy-activity/

 

Planning to Use Digital

  • Digital Strategy Worksheet 1: What are you doing already?

http://www.thirty8.co.uk/resource/digital-strategy-worksheet-1-what-are-you-doing-already/

 

  • Digital Strategy Worksheet 2: Organisational assets

http://www.thirty8.co.uk/resource/digital-strategy-worksheet-2-organisational-assets/

 

  • Digital Strategy Worksheet 3: SWOT

http://www.thirty8.co.uk/resource/digital-strategy-worksheet-3-swot/

 

  • Digital Strategy Worksheet 4: Organisational vision

http://www.thirty8.co.uk/resource/digital-strategy-worksheet-4-organisational-vision/

 

  • Digital Strategy Worksheet 5: What is success?

http://www.thirty8.co.uk/resource/digital-strategy-worksheet-5-what-is-success/

 

  • Digital Strategy Worksheet 6: Digital vision

http://www.thirty8.co.uk/resource/digital-strategy-worksheet-6-digital-vision/

 

  • Digital Strategy Worksheet 7: Your users

http://www.thirty8.co.uk/resource/digital-strategy-worksheet-7-your-users/

 

  • Digital Strategy Worksheet 8: Your content

http://www.thirty8.co.uk/resource/digital-strategy-worksheet-8-your-content/

 

  • Digital Strategy Worksheet 9: Goals

http://www.thirty8.co.uk/resource/digital-strategy-worksheet-9-goals/

 

  • Digital Strategy Worksheet 10: Operational plan

http://www.thirty8.co.uk/resource/digital-strategy-worksheet-10-operational-plan/

 

  • Digital Strategy Worksheet 11: Web / editorial groups

http://www.thirty8.co.uk/resource/digital-strategy-worksheet-11-web-editorial-groups/

 

  • Digital Strategy Worksheet 12: Risks

http://www.thirty8.co.uk/resource/digital-strategy-worksheet-12-risks/

 

  • Digital Strategy Example

http://www.thirty8.co.uk/resource/digital-strategy-example/

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