Using Digital to Engage with Visitors
Apps and Mobile
An App (abbreviated from ‘application software’) is a computer programme designed to run on mobile devices, such as smartphones and tablet computers. Some Apps are free, but others need to be purchased. The two biggest marketplaces for Apps are Google Play and App Store.
Mobile web browsing refers to people accessing content on the web through their mobile devices. Ensuring that your website is mobile friendly will help to reach these users. For more detailed information, please click on the below links.
Online Resources:
- Introduction to Mobile
http://www.southwestmuseums.org.uk/wp/wp-content/uploads/2014/05/Intro-to-Mobile.pdf
- Making Digital Work: Mobile
http://artsdigitalrnd.org.uk/features/mobile-guide-available-for-download/
- ‘QR Codes – Benefits and Limitations’by Jed Howlett, MEAL, April 2012
http://sharemuseumseast.org.uk/wp-content/uploads/2013/12/QR-Codes-Benefits-and-Limitations.pdf
Case Studies:
- Walkabout West Cornwall – heritage based app designed for mobile phones and tablets (collaboration between Penlee House Gallery and Museums and Awen Productions)
http://www.awen.org.uk/content/walkabout-west-cornwall-0?position=0&list=CgUcGhgMZ3R6IuPyTAarLOwb6vhPSFCyzMbo__llTDM
- Hayle Oral History Project and HayleChurks App
http://hayletaleshome.blogspot.co.uk/
Virtual / Augmented Reality
Augmented Reality is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. The below links provide further information and case studies on how some museums have used augmented reality to further engage with their audiences.
Online Resources:
- 3D and Virtual Reality
http://www.collectionstrust.org.uk/collections-link/going-digital/3d-and-vr
Apps and Mobiles
- Mobile 101
http://www.thirty8.co.uk/resource/mobile-101/
