Using Digital to Support your Organisation
Digital Tools for Business Practices
There are many free online tools that can help you improve your business practices, including online ticketing, email marketing services, tools for scheduling meetings, and platforms that allow you to exchange museum-specific materials. The Cloud is an online storage provider where electronic information can be stored, retrieved, and shared with others. A well known example is Dropbox.
For further information and suggestions, please click on the below links.
Online Resources:
- Useful free software
http://www.swfed.org.uk/resource/digital-strategy-activity/
- Getting Going with Mailchimp
http://traceyrickard.co.uk/getting-going-with-mailchimp/
- Your Guide to Twitter for Business
http://traceyrickard.co.uk/twitter-business/
- Museum Freecycle UK: A How-To Guide
http://sharemuseumseast.org.uk/wp-content/uploads/2014/06/Museum-Freecycle-How-To.pdf
- Cloud Computing
https://jisc.ac.uk/guides/cloud-computing
- Cloud Computing in Detail
https://jisc.ac.uk/guides/cloud-computing-in-detail
- Using Video Conferencing and Collaboration Technology to Reduce Travel and Carbon Emissions
https://jisc.ac.uk/guides/using-videoconferencing-and-collaboration-technology-to-reduce-travel-and-carbon-emissions
- Making Digital Work: Business Models
http://artsdigitalrnd.org.uk/features/business-models-guide-available-for-download/
- How Digitised Content can help your Organisations Strategic Aims
https://jisc.ac.uk/guides/how-digitised-content-can-help-your-organisations-strategic-aims
- Enable Your Staff to Work with Digital Technologies
https://jisc.ac.uk/guides/enable-your-staff-to-work-with-digital-technologies
Partnerships and Collaborative Working
Many museums have worked in collaboration with research and technical partners to develop their digital offer. This can include Universities, IT specialist, app developers, community groups, and other heritage organisations. Click on the below links to find out more.
Online Resources:
- Research Collaboration with Business and the Community
https://jisc.ac.uk/guides/research-collaboration-with-business-and-the-community
- Increase your Research Competitiveness through Collaboration
https://jisc.ac.uk/guides/increase-your-research-competitiveness-through-collaboration
- Collaborative online tools
https://jisc.ac.uk/guides/collaborative-online-tools
Crowdfunding
Crowdfunding is the practice of raising funds for a particular project or venture from a large number of people, generallybyutilising the internet. Whether it is money to buy a new display case for an object in your collection or to fund an outreach project, crowdfunding provides an opportunity to achieve your goals. Well known online tools for crowd funding includeCrowdfunder and Kickstarter. Click on the below links to discover how crowdfunding could help to support your organisation.
Online Resources:
- Crowdfunding – How it Works
http://www.crowdfunder.co.uk/help/how-it-works
- Kickstarter – How to Start
https://www.kickstarter.com/learn?ref=nav
Case Studies:
Bowes Museum – Using the Arts Fund’s “Art Happens” crowdfunding platform
http://advisor.museumsandheritage.com/features/crowdfunding-the-arts/
e-learning
There are a number of education platforms that offerfree online coursesrelated to the heritage sector. Partnering with universities and organisations around the world, these courses allow you to gain knowledge and learn new skills at your own pace. You can watch short video lectures, take interactive quizzes, complete assessments, and connect with fellow learners and instructors. Some courses will even provide you with a certificate at the end. Below is a selection of free courses that are currently available online.
Online Resources:
- Collections Trust – ‘Collections Management’, ‘Technical Knowledge and Practice’, ‘Communication’, ‘Contexts’, and ‘Customer Focus’ online courses.
http://learn.collectionstrust.org.uk/
- Museum of London – ‘Handling Museum Objects’ online course
http://www.museumoflondon.org.uk/Resources/e-learning/handling-museum-objects/
- FutureLearn
- Digital Storytelling: Filmmaking for the Web (University of Birmingham)
https://www.futurelearn.com/courses/digital-storytelling
- Begin programming: Build your own online game (University of Reading)
https://www.futurelearn.com/courses/begin-programming
- Community Journalism: Digital and Social Media (Cardiff University)
https://www.futurelearn.com/courses/community-journalism
- Digital Marketing: Challenges and Insight (University of Southampton)
https://www.coursera.org/learn/marketing-plan
- Coursera
- Powerful Tools for Teaching and Learning: Digital Storytelling (University of Houston System)
https://www.coursera.org/course/digitalstorytelling
- Digital Marketing Channels: Planning (University of Illinois)
https://www.coursera.org/course/dmchannelsplanning
- Digital Marketing Channels: The Landscape – Digital Strategy (University of Illinois)
https://www.coursera.org/learn/marketing-channels
- Marketing in a Digital World (University of Illinois)


