This strategy sets out the aims for museums in Cornwall. It is a plan that has been developed by staff and volunteers from museums across Cornwall, coordinated by Cornwall Museums Partnership. It sets out our collective intentions, based on what we have learned from working collaboratively with each other and with our communities. It is the road map to realise our shared belief in the great value that museums bring to society.
Cornwall is a land of museums; there are over 70 of them here and 32 of them are Accredited—the most of any region in England. They are enduringly popular and in 2017/18 Cornwall’s Accredited museums were visited by over 1.5 million people. Each year museums in Cornwall help 300,000 children and young people in Cornwall to learn about the unique and diverse heritage of the Duchy.
These museums help people see the world differently and preserve and celebrate our unique sense of place. Supported by over 2000 volunteers, they bring people together and help them stay active. They link our past to the present and help us to shape the future. They explore the most profound and enduring questions humans can ask about our place in the world and bring meaning to our lives.
What is Cornwall Museums Strategy?
Cornwall Museums Strategy sets out the aims for museums in Cornwall. It is a plan that has been developed by staff and volunteers from museums across Cornwall, coordinated by Cornwall Museums Partnership. It sets out our collective intentions, based on what we have learned from working collaboratively with each other and with our communities. It is a high-level plan to achieve long-term progress and change in museums.
The strategy is for:
How to use the strategy
Cornwall Museums Strategy is presented as a pack of ideas and method cards that have been created around principles of human-centred design and inclusive design. The cards are centred on the four pillars of the strategy: values, the way we will work, our priorities and what does success look like, together with a suit called let’s make our plan that guides you through the process of creating an at-a-glace plan or policy that you can freely promote and share.
Cornwall Museums Strategy can be used by any museum in Cornwall to demonstrate their commitment to being an active member of their communities. It can be used to support fundraising by showing that your museum is part of a wide society of Cornish museums which act together to provide cultural opportunities for the Duchy’s inhabitants and visitors. It can also be used to underpin your forward and business plans as it is built on the principles of collaboration, good governance, resilience, ethical practice and leadership.
Our strategy is guided by the following values which underpin the things that are special and unique about museums and the way they work:
“I particularly enjoyed the opportunity to spend a quality afternoon with my son while he gave me a personal tour, recounting all the wonderful facts and insights you have shared with him.”
“I have never been to a gallery before and it’s way more exciting than I thought it would be – I have loved this project!”
“It’s nice to have our voices included.”
“They got to be part of something which helped with their sense of self and identity.”
“You helped me to connect with people that will help me in the future.”
The way we will work
From experience, we know that the way museums work is directly related to our ability to make a difference in our communities. We’ve boiled it down to 4 key principles which inform how museums work in Cornwall:
What does success look like?
Let’s make our plan
We want to… write our business/forward plan… develop a communication strategy… update our collecting policy…
Choose the plan you want to make. Look at the Strategy map card.
Write down or draw your museum’s mission. What else is important to you individually and as an organisation? List the groups of people who will benefit from your museum. These things inform your goals.
Lay out the Values cards.
Write down or draw the methods you will use to meet your mission. Focus on a few key principles and methods that you will use to reach your goals.
Lay out The way we will work cards.
Write or draw each of the activities that make up your priorities. Which things will you focus on and when will you achieve them? Choose 1-3 activities per priority and set deadlines.
Lay out the Our priorities cards.
Work out your targets or key performance indicators (KPIs) for each priority or objective. Make them realistic. Success is not straightforward, don’t worry if things don’t work at first.
Lay out the What does success look like cards.
Personalise this plan for your museum
For more information or help with your strategy email firstname.lastname@example.org