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Cornwall Museums Partnership

Empathetic Audience Engagement with Andrea Jones

Cornwall Museums Partnership is pleased to share a workshop with Andrea Jones on Empathetic Audience Engagement.

Andrea is an independent consultant and master educator with 20 years’ experience as a change agent and education strategist.

The aim of the session was to provide stimulus around the idea that museums will need to operate differently and reinvent the way that they engage audiences during these times. With an emphasis on responsiveness, listening, and empathy, Andrea provided some useful frameworks and opportunities for museum engagement with audiences.

Andrea is a cheerleader for immersive experiences, messy history, and big questions over trivial facts. Andrea works with museums to reinvent storytelling and interpretive methods. In 2016, her team won the award for “Innovation in Museum Education” from the American Alliance of Museums. As the founder of Peak Experience Lab (, her clients include Smithsonian’s National Museum of the American Indian and National Museum of Natural History, among others.

Andrea can be found on Twitter at @MuseumJones and Facebook at Peak Experience Lab.

CMP would like to thank Andrea and Arts Council England for supporting this session which we ran as part of our Engagement Network.

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