By now you know how much I love a sporting analogy. So it should come as no surprise that I’m going to use another one here to look at why being strategic about your board development and succession plan will help your organisation to deliver greater impact and focus resources more effectively.
After England won the Rugby World Cup in 2003 a lot of the experienced squad retired, and we had a hiatus of about ten years when frankly we weren’t that great. Mike Catt, one of that winning squad summed it up, “There was no legacy from our win. We didn’t pass anything on.” This has often confused me with British sports, why’d we get so good and then suddenly after a great achievement we’d seem to have to begin all over again.
I asked a friend of mine, a professional rugby player, why this was. His answer was succession planning. Well, his answer was a bit longer than that, but that was a large part of it. He used the example of the All Blacks, a team that has dominated the game for decades, they are the most successful sports franchise in history.
Museums and other charities can learn a lot from how the All Blacks, and other great sporting teams evolve and develop, continually striving to be better and do better.
“We always want to make sure that the place we go to, we leave it in as good if not better shape than when we arrived.”
– Sam Whitelock, City AM 2015
The All Blacks have a clear culture and values that they embed in every player, from the grassroots to the elite and all the support staff of coaches, trainers, in fact everyone involved in the game. ‘Better people make better All Blacks’ is the mantra that underpins the team’s culture.
Steve Tew, CEO of New Zealand Rugby says, “You have to live those values and live them 24/7 otherwise they end up being just words on a strategic plan or brand poster or some other fancy document.” They unite behind a shared vision of what success looks like.
The All Blacks never lose sight of who they are playing for: family, friends, their team mates and every single Kiwi scattered across the world. This is a lesson for every charity, to keep your stakeholders at the heart of everything that you do.
The All Blacks train relentlessly, elite players constantly hone the fundamental basic skills of their game, continually improving. An All Black would never consider they have nothing left to learn or suggest that they have all the necessary skills to deliver the best they can. The All Blacks have as high expectations of themselves as their fans do. Resting on their laurels is not an option.
To learn more about effective board development, please see our Governance eLearning modules (coming soon) or get in touch with us about our Good Governance programme by emailing firstname.lastname@example.org.
– Clare Pennington, RPR Programme Manager